Author name: Mitch Smith

Many of us in the digital marketing industry know the pain of sitting through an agency briefing, or being lectured by the in-house “assistant to the sustainability manager”. Some of you may have even been scolded for not washing out the oat milk carton properly. And yet… the beautifully formatted slides that communicated this initiative […]

A personal reflection on brain rot, irony, absurdism, and how younger generations may be navigating the chaos of digital life – with a few lessons for brands along the way.

A casual dinner conversation with a retired computer scientist led me down an unexpected rabbit hole: is AI already conscious? Are we closer than we think — and would we even know?